History

Independent asset management

Sallfort Privatbank AG was formed from Sallfort AG Basel and P&P Private Bank AG Zurich. Its CEO is Johannes T. Barth, a member of the eighth generation of the Barth family. Sallfort AG was established in 1981 and has its origins in Joh. Barth & Sohn (founded 1794), the world’s leading hop trading company based in Nuremberg, Germany. Following its takeover of P&P Private Bank AG, it has remained a completely independent family-owned Swiss company belonging to the Barth family. P&P Private Bank AG was also an independent private bank specialising in asset and wealth management.

We serve a sophisticated clientele representing all income and asset classes.

At Sallfort, we successfully combine the valuable wealth of experience from a family history spanning more than 200 years and the latest developments in modern asset management.

Profile

Solid foundation

Sallfort Privatbank AG has an extremely strong capital base well in excess of the regulatory capital requirements. This sound foundation not only provides security for our clients, but also gives us the scope to invest in promising new business areas.

In order to maintain the conservative risk profile of our balance sheet, we intentionally do not engage in commercial lending.

Sallfort Privatbank AG is subject solely to Swiss banking law and the high standards of duty of care associated with it.

Philosophy

A reliable partner and an expert asset manager

As our client, you have a partner you can rely on for your long-term success. Our skilled asset managers, with their many years of domestic and international market experience, are there to realise your personal investment objectives. In the process, they follow clear structures, take full advantage of modern technology and always keep you clearly informed.

Sallfort Privatbank AG does not sell in-house investment products and is therefore ideally qualified as a partner providing independent investment advice without any conflict of interest. Of the many investment opportunities available, we select those that serve you best on the basis of neutral, unbiased and cost-sensitive analysis. The performance of the chosen investment is then monitored continuously.

We have a lean organisational structure and a culture of direct and rapid communication. What has been agreed with you is implemented immediately, and you are always kept informed of our activities.